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From 2011 to 2014, MEDASSET in partnership with the Environmental Programme “Mission Water” of the Coca-Cola System in Greece, with the support of the Environmental Programme of the United Nations (UNEP/MAP) implemented the “Join In and Clean Up” campaign. Over 12,000 volunteers participated in 44 beach cleanups, removing and recording 230,555 objects out of 40 klm of coastline whose weight amounted to 18.7 tons, while 41,000 citizens got informed about the devastating impact of marine litter on humans and the environment.

Join in & Clean up 1st Year

The Campaign in Numbers


Beach cleanups

Tons of trash

Klm of coastline

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  • Title Join in & Clean up
  • Location Greece
  • Approach Awareness Raising, Education
  • Theme Marine litter & Pollution
  • Duration2011-2014
  • Co-funded byThe Coca-Cola System in Greece
  • In partnership withLocal Authorities, Port Autorities, schools, national NGOs, youth groups, local communities, UNEP/MAP
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